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Example 1 with TargetCpaBiddingScheme

use of com.google.api.ads.adwords.axis.v201809.cm.TargetCpaBiddingScheme in project googleads-java-lib by googleads.

the class AddUniversalAppCampaign method runExample.

/**
 * Runs the example.
 *
 * @param adWordsServices the services factory.
 * @param session the session.
 * @throws ApiException if the API request failed with one or more service errors.
 * @throws RemoteException if the API request failed due to other errors.
 */
public static void runExample(AdWordsServicesInterface adWordsServices, AdWordsSession session) throws RemoteException {
    // Get the CampaignService.
    CampaignServiceInterface campaignService = adWordsServices.get(session, CampaignServiceInterface.class);
    // Create the campaign.
    Campaign campaign = new Campaign();
    campaign.setName("Interplanetary Cruise App #" + System.currentTimeMillis());
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    campaign.setStatus(CampaignStatus.PAUSED);
    // Set the advertising channel and subchannel types for universal app campaigns.
    campaign.setAdvertisingChannelType(AdvertisingChannelType.MULTI_CHANNEL);
    campaign.setAdvertisingChannelSubType(AdvertisingChannelSubType.UNIVERSAL_APP_CAMPAIGN);
    // Set the campaign's bidding strategy. universal app campaigns
    // only support TARGET_CPA bidding strategy.
    BiddingStrategyConfiguration biddingConfig = new BiddingStrategyConfiguration();
    biddingConfig.setBiddingStrategyType(BiddingStrategyType.TARGET_CPA);
    // Set the target CPA to $1 / app install.
    TargetCpaBiddingScheme biddingScheme = new TargetCpaBiddingScheme();
    biddingScheme.setTargetCpa(new Money());
    biddingScheme.getTargetCpa().setMicroAmount(1000000L);
    biddingConfig.setBiddingScheme(biddingScheme);
    campaign.setBiddingStrategyConfiguration(biddingConfig);
    // Set the campaign's budget.
    campaign.setBudget(new Budget());
    campaign.getBudget().setBudgetId(createBudget(adWordsServices, session));
    // Optional: Set the start date.
    campaign.setStartDate(DateTime.now().plusDays(1).toString("yyyyMMdd"));
    // Optional: Set the end date.
    campaign.setEndDate(DateTime.now().plusYears(1).toString("yyyyMMdd"));
    // Set the campaign's assets and ad text ideas. These values will be used to
    // generate ads.
    UniversalAppCampaignSetting universalAppSetting = new UniversalAppCampaignSetting();
    universalAppSetting.setAppId("com.labpixies.colordrips");
    universalAppSetting.setAppVendor(MobileApplicationVendor.VENDOR_GOOGLE_MARKET);
    universalAppSetting.setDescription1("A cool puzzle game");
    universalAppSetting.setDescription2("Remove connected blocks");
    universalAppSetting.setDescription3("3 difficulty levels");
    universalAppSetting.setDescription4("4 colorful fun skins");
    // Optional: You can set up to 20 image assets for your campaign.
    // See UploadImage.java for an example on how to upload images.
    // 
    // universalAppSetting.setImageMediaIds(new long[] { INSERT_IMAGE_MEDIA_ID_HERE });
    // Optimize this campaign for getting new users for your app.
    universalAppSetting.setUniversalAppBiddingStrategyGoalType(UniversalAppBiddingStrategyGoalType.OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME);
    // If you select the OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME goal type, then also specify
    // your in-app conversion types so AdWords can focus your campaign on people who are
    // most likely to complete the corresponding in-app actions.
    // Conversion type IDs can be retrieved using ConversionTrackerService.get.
    // 
    // campaign.selectiveOptimization = new SelectiveOptimization();
    // campaign.selectiveOptimization.conversionTypeIds =
    // new long[] { INSERT_CONVERSION_TYPE_ID_1_HERE, INSERT_CONVERSION_TYPE_ID_2_HERE };
    // Optional: Set the campaign settings for Advanced location options.
    GeoTargetTypeSetting geoSetting = new GeoTargetTypeSetting();
    geoSetting.setPositiveGeoTargetType(GeoTargetTypeSettingPositiveGeoTargetType.LOCATION_OF_PRESENCE);
    geoSetting.setNegativeGeoTargetType(GeoTargetTypeSettingNegativeGeoTargetType.DONT_CARE);
    campaign.setSettings(new Setting[] { universalAppSetting, geoSetting });
    // Create the operation.
    CampaignOperation operation = new CampaignOperation();
    operation.setOperand(campaign);
    operation.setOperator(Operator.ADD);
    CampaignOperation[] operations = new CampaignOperation[] { operation };
    // Add the campaign.
    CampaignReturnValue result = campaignService.mutate(operations);
    // Display the results.
    for (Campaign newCampaign : result.getValue()) {
        System.out.printf("Universal app campaign with name '%s' and ID %d was added.%n", newCampaign.getName(), newCampaign.getId());
        // Optional: Set the campaign's location and language targeting. No other targeting
        // criteria can be used for universal app campaigns.
        setCampaignTargetingCriteria(newCampaign, adWordsServices, session);
    }
}
Also used : Money(com.google.api.ads.adwords.axis.v201809.cm.Money) CampaignServiceInterface(com.google.api.ads.adwords.axis.v201809.cm.CampaignServiceInterface) Campaign(com.google.api.ads.adwords.axis.v201809.cm.Campaign) UniversalAppCampaignSetting(com.google.api.ads.adwords.axis.v201809.cm.UniversalAppCampaignSetting) BiddingStrategyConfiguration(com.google.api.ads.adwords.axis.v201809.cm.BiddingStrategyConfiguration) CampaignOperation(com.google.api.ads.adwords.axis.v201809.cm.CampaignOperation) CampaignReturnValue(com.google.api.ads.adwords.axis.v201809.cm.CampaignReturnValue) Budget(com.google.api.ads.adwords.axis.v201809.cm.Budget) TargetCpaBiddingScheme(com.google.api.ads.adwords.axis.v201809.cm.TargetCpaBiddingScheme) GeoTargetTypeSetting(com.google.api.ads.adwords.axis.v201809.cm.GeoTargetTypeSetting)

Aggregations

BiddingStrategyConfiguration (com.google.api.ads.adwords.axis.v201809.cm.BiddingStrategyConfiguration)1 Budget (com.google.api.ads.adwords.axis.v201809.cm.Budget)1 Campaign (com.google.api.ads.adwords.axis.v201809.cm.Campaign)1 CampaignOperation (com.google.api.ads.adwords.axis.v201809.cm.CampaignOperation)1 CampaignReturnValue (com.google.api.ads.adwords.axis.v201809.cm.CampaignReturnValue)1 CampaignServiceInterface (com.google.api.ads.adwords.axis.v201809.cm.CampaignServiceInterface)1 GeoTargetTypeSetting (com.google.api.ads.adwords.axis.v201809.cm.GeoTargetTypeSetting)1 Money (com.google.api.ads.adwords.axis.v201809.cm.Money)1 TargetCpaBiddingScheme (com.google.api.ads.adwords.axis.v201809.cm.TargetCpaBiddingScheme)1 UniversalAppCampaignSetting (com.google.api.ads.adwords.axis.v201809.cm.UniversalAppCampaignSetting)1